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商品編號： 9-503-016 出版日期： 2002/07/23 作者姓名： Godes, David B. 商品類別： Marketing 商品規格： 15p 再版日期： 2003/03/03 地域： United States 產業： Beauty and personal care 個案年度： 2000 - 2000
商品敘述：
Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company''s independent representatives number 500,000 in the United States alone. Yet, there seems to be potential for Avon to grow their business on the web in new and different ways. What benefits might Avon reap from using the Web to improve its relationship with its customers, with its representatives, and between the representatives and their customers. Includes color exhibits.
涵蓋領域：
Marketing management;Compensation and benefits;Organizational change;Marketing strategy;Internet;Marketing channels
相關資料：
, (9-503-093), 14p, by David B. Godes;, (XLS206), 0p, by David B. Godes
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